Websites + follow-up systems

Your business is worth choosing.Let’s make that obvious.

I build websites that show customers why to choose you—and follow-up systems that keep the conversation moving.

Lathan MastellarYour designer and direct contact.
Built by Highlight
BrickHouse website with bold restaurant lettering, barbecue photography, and clear menu and ordering buttons
BrickHouse mobile website with direct access to the menu and online ordering
BrickHouse BBQ & BrewReal character. A clear next step.

Selected work / BrickHouse

The design gets attention.
The details give it direction.

Visit BrickHouse (opens in a new tab)

For BrickHouse BBQ & Brew in Liberal, Kansas, I built the website around how people choose a restaurant: see the food, check the menu, then order or plan a visit.

01 / Earn attention

Make the place recognizable.

Real food photography and bold typography bring the restaurant’s character onto the screen.

02 / Help them decide

Put the menu within reach.

A browsable menu gives visitors a direct way to explore the food on desktop and mobile.

03 / Make it easy

Give interest somewhere to go.

Clear ordering links, hours, and directions help visitors take the next step.

Lathan Mastellar, founder of Highlight Revenue Systems

Your designer. Your direct contact.

You work directly with me.

You know your business. I’ll help you make its value clear online, build the website, and connect the follow-up you need—from the first conversation through launch and any ongoing support you choose. Based in Kansas City, Kansas.

Your starting point

Where does your business need a hand?

I need my first website.

Give customers a place to understand what you offer, trust your business, and call, book, or request an estimate.

Explore the website build

My website undersells my business.

Bring your work, products, and customer experience into focus, with a clearer path to an inquiry or order.

Get a free website review

I need to stay on top of inquiries.

Connect the response and follow-up around your calls, forms, and quotes, with a clear handoff to your team.

Explore follow-up systems

Need an interactive showcase, inventory management, or a private tool for your team? Explore custom websites & applications.

Explore our systems

Good opportunities
shouldn’t slip away.

You work hard to bring in business. Missed calls, slow follow-up, and confusing websites let opportunities slip away.

Think of your business as a bucket and those opportunities as water. The aim is to keep more of what comes in, then earn the next inquiry through good follow-through, reviews, and referrals.

Water Incoming opportunitiesHoles Opportunities slipping awayPlugs Systems that help close the gapsTap & valve Advertising adds more incoming demand

Try a system below to see the gap it addresses. Select it again to turn it off.

Optimized conversion website

Visitors aren't getting in touch.

Show your project proof, clarify what you do, and make calling or requesting an estimate easy.

Start with the gap that matters most.

Your business may only need a few of these systems. We’ll help identify where to begin.

Get my free website review

An illustration of how the systems connect, not a revenue forecast.

Clear starting points

A better website.
Then, what comes next.

A focused business website, a custom digital experience, or a complete revenue system that keeps inquiries moving. We agree the scope and price before you start.

Built around your goals

Custom websites & applications

Distinctive web experiences and useful software, designed around what you need to make possible.

Quoted / project

Scope, timeline, and price agreed before work begins

  • Interactive portfolios, brand websites, and scroll animation
  • Inventory, uploads, and content management
  • Private portals, employee forms, and internal tools
  • Database connections and custom workflows

We define the design, features, and access your project needs. Hosting, maintenance, support, and third-party costs are scoped separately.

Discuss a custom project

Website + ongoing optimization

Revenue System

A conversion-focused website, ongoing funnel optimization, and all our revenue systems in one monthly plan.

$895 / month

No setup fee · month to month · website, hosting & edits included

Essential core systems

  • Conversion website, inquiry tracking, and clear team handoffs
  • Lead, quote, and missed-call follow-up
  • Review requests after completed work
  • Ongoing funnel optimization, monitoring, and a monthly review

Included when you opt in

  • Voice AI receptionist, configured for your team
  • Database reactivation — highly recommended with an eligible customer list
  • Referral follow-up and sales coaching

Opt-in systems have no additional system fee. We confirm fit, permissions, and setup with you before activation. Phone, SMS, email, and AI usage costs are separate; your proposal confirms applicable rates. Custom development is quoted separately.

Talk about your system

Final scope and terms are confirmed in your written agreement. Questions about ownership or care?

01

Find the first fix.

A free review or a direct conversation about your project.

02

Build it together.

Agree the scope, review the design, and launch.

03

Keep it working.

Choose the care and follow-up support your business needs.

Before you start

Fair questions.

Something else on your mind?
Ask Lathan

What happens after I request a website review?

Lathan reviews your website or business profile and emails your Highlight Report within a few business days. It covers what is working, the most useful improvements, and one recommended first fix. No meeting or purchase is required.

Can I come straight to you for a website?

Yes. Use “Let’s talk about your business” at the top of this page or below the website offer, or call or email directly. We will talk through your goals and agree the scope before work starts. You do not need to request a report first.

What is included, and how long does a build take?

The $495 standalone website is one conversion-focused page, with responsive design, focused copy, your imagery, and clear contact paths. Your first complete draft is ready within 48 hours after payment and receipt of the needed content. Revisions to the agreed page are included; launch follows your approval. Additional pages and custom functionality are quoted separately.

When does a project need a custom quote?

When you need more than a focused one-page business website: an interactive portfolio, a museum experience with scroll animation, a dealership inventory manager, or a private employee portal. We define the experience, features, integrations, and access requirements together, then agree the scope, timeline, and price before work begins. The 48-hour draft applies to the $495 standalone website package only.

What happens after launch?

For the $495 standalone website, optional hosting and ongoing content edits are $45 per month. The $895/month Revenue System includes the conversion-focused website, hosting, content edits, and ongoing conversion funnel optimization. You can self-host from launch or take the website files when you leave. Custom website and application hosting, maintenance, and support are scoped separately, including any third-party service costs. Additional pages, major redesigns, and custom features are quoted separately.

What is core, and what can I opt into?

The $895/month Revenue System includes all our revenue-system modules. The core connects your conversion-focused website, inquiry tracking, lead and missed-call follow-up, review requests, and ongoing funnel optimization with a monthly review. Included opt-ins are a voice AI receptionist, database reactivation, referral follow-up, and sales coaching. We choose and test the right systems with you before activation; opting in does not add another system fee. Custom development and phone, SMS, email, and AI usage are separate, with applicable costs agreed before activation.

Do you recommend database reactivation?

Yes—when you have an existing customer or lead database that is suitable for outreach. We highly recommend it to restart relevant conversations with past customers and dormant leads. It is included as an opt-in in the $895/month Revenue System. We first check the list source, contact permissions, opt-outs, and offer with you. If you do not have an eligible list, we start with the core systems.

Who owns my website and business accounts?

You receive the website files and can host them yourself from launch or move them later. Your domain, accounts, and materials stay yours. The handoff covers the site files; it does not include Highlight’s internal tools, hosting accounts, or follow-up platform. Third-party services and licenses remain separate.

Do the follow-up systems work with my current phone?

We first check your current number, provider, and call routing, then agree a setup that works for your team. Receptionist coverage and messaging are configured and tested for your business before being switched on.

Your free Highlight Report

Find your next
best improvement.

A personal review of your website or business profile, emailed in a few business days. No meeting. No obligation.

Your free Highlight Report

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